A simpler way to run an independent business
An AI-powered Business OS bringing bookings, customer relationships and everyday operations into one workspace.
- My focus
- Founder, Product Designer, Product Strategist and AI Product Lead
- Status
- Live MVP
A closer look at the problems, decisions and work behind selected products.
An AI-powered Business OS bringing bookings, customer relationships and everyday operations into one workspace.
A platform exploring job simulations and other practical pathways into work.
A brand system and ten-story campaign for CircleSave Ltd — the operating system for rotating savings.
Read the CircleSave case study →“Joseph has a great eye for brand strategy and design combining creativity with a clear understanding of how to build a strong, memorable brand. He brings fresh ideas, thoughtful design and a strategic approach to his work. I'd happily recommend Joseph to anyone looking for someone who can bring a brand's vision to life and make it stand out.”
I map user needs, business goals and the gaps in an existing experience.
I turn complex workflows into clear product structures, screens and interactions.
I work with development tools and collaborators to bring ideas into use, gather feedback and improve them.
I hold a BSc (Hons) in Computer Systems Engineering and have worked across digital products, design and business operations. Building my own products has taught me to make decisions across the full journey: identifying a problem, setting priorities, designing a solution and learning from its use.
More about me →I also write, speak and create around technology, work, identity and opportunity. Those projects shape how I communicate ideas and bring people together.
I’m interested in product design opportunities and conversations with teams working on useful technology.