Work · Product design

Selectedproductwork

Case studies showing the problem, my contribution, what reached users and what I learned.

SoftBillo product screenshot
SoftBillo · Live MVP

A simpler way to run an independent business

An AI-powered Business OS bringing bookings, customer relationships and everyday operations into one workspace.

My contribution
Founder, Product Designer, Product Strategist and AI Product Lead
Timeline
Current work
MetaEdx product screenshot
MetaEdx · Product in development

Helping people gain experience before they apply

A platform exploring job simulations and other practical pathways into work.

My contribution
Product concept, experience design and platform strategy
Timeline
Current work
CircleSave product screenshot
CircleSave · Brand concept delivered

Brand strategy and visual storytelling for rotating savings

A brand system and ten-story campaign for CircleSave Ltd — the operating system for rotating savings.

My contribution
Brand Designer and Brand Strategist
Timeline
2026 · client project
Other creative work

Brand, media and film.

Imprint Reality creative work

Imprint Reality

PAXJOE creative work

PAXJOE

Plants Forever creative work

Plants Forever

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